2013 Keynote Speakers

Alister Whelan, Chief Designer of Sports Cars, Jaguar Land Rover

During his time at Jaguar, Alister has played a major part in many significant projects and, since July 2011, has been Chief Designer of Sports Cars at Jaguar, reporting directly to Ian Callum and Wayne Burgess.

Alister began his work at Jaguar with the R-Coupé Concept, the XKR driven by the villain in James Bond, the R-D6 interior, and the much praised C-XF concept interior shown at the Detroit Motor Show in January 2007.

He also led the design of the interior of the multi award-winning Jaguar XF, revealed at the Frankfurt Motor Show in September 2007.

Since 2007 Alister has been fundamental in creating sports interior strategies from Advanced Design through to production car programs.

During 2010 Alister led the interior team for the C-X75 Concept car, launched at the Paris Auto show that year.

In parallel, Alister has led the F-TYPE interior design from first sketch to production car, incorporating the C-X16 concept car launched at Frankfurt Motor Show 2011, through to the F-TYPE launch in Paris in September 2012. He is now Car Line Design Chief for F-TYPE, heading up both exterior and interior design delivery.


John Roberts, A380 Chief Engineer, Airbus

John is a Fellow of the Royal Aeronautical Society and a Chartered Engineer. He has an honours degree in mechanical engineering from Brunel University.

After graduating John worked for the Dowty Group in Cheltenham on the design of aero engine control equipment. He reached the position of Engineering Director.

In 1992 he joined Airbus in Filton, originally as Chief Systems engineer and subsequently as Chief Engineer for the A330/340.

Between 2001 and 2009 John was Vice President of Engineering at Messier-Dowty Ltd, a major supplier of landing gear systems.

In 2009 John became A380 UK Chief Engineer. In this role he is responsible for the technical activity carried out on the wing, landing gear and fuel management system.

In addition John is a member of the UKTI Advanced Engineering Strategy Board.


Deyan Sudjic, Director, Design Museum

Deyan Sudjic is Director of the Design Museum in London. Founded in 1989, the Design Museum is the leading museum of modern and contemporary architecture and design.

Before joining the museum in 2006, Deyan was Dean of the Faculty of Art, Architecture and Design at Kingston University, visiting professor at the Royal College of Art and the Academy of Applied Art in Vienna and the Observer newspaper’s design and architecture writer. In 1999, he was Director of the Glasgow UK City of Architecture and Design programme and in 2002 he was Director of the Venice Architecture Biennale. He was Editor of Domus magazine from 2000 to 2004, and Founding Editor of Blueprint magazine from
1983 to 1996.

Deyan has written many books on design and architecture, including The Edifice Complex (Penguin, 2006), The Language of Things (Penguin, 2008) and Norman Foster: A Life in Architecture (Orion, 2010). His most recent book, Shiro Kuramata, was published by Phaidon in June 2013.

In 2004, Deyan was awarded the Bicentenary Medal of the Royal Society of Arts for the promotion of design and was made an honorary fellow of the Royal Institute of British Architects. He was made an OBE in 2000.


Michael Hoffmann, VP European Operations, Altair

Michael Hoffman is vice president of European operations at Altair, responsible for the region’s marketing, sales and customer support functions.

With more than 25 years of experience in the CAE space, Hoffman’s previous roles have spanned research, automotive systems development, software development, sales and marketing. He also is a published author, with 45 academic publications to his credit.

Image 10th September, 2013
Heritage Motor Centre, Warwickshire
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